New era of travel sees families plan their 'once in a lifetime' trip


Vrbo? reveals the travel aspirations of British families as we head into 2021

With 85% of British families planning to travel in 2021*, Vrbo?, a global expert in family holiday rentals for 25 years, has revealed that the bucket list is back with a bang, with families looking to travel bigger and better next year in a bid to make up for lost time in 2020.

The pandemic put a halt to many pre-planned trips this year, with families either postponing or cancelling their 2020 holidays. Based on Vrbo’s latest travel trends*,? this year’s lack of travel has in fact paved the way for a new era of travelling, with families falling back in love with the idea of truly ‘getting away from it all’ and over half of Brits planning on travelling more than they did pre-Covid in 2021.

Almost a third of British families plan to use travel as a way to spend more time with their immediate family, reigniting the nation’s love for travelling together. Almost four in ten families are looking to take their ‘once in a lifetime’ holiday together in 2021, according to Vrbo’s trends. Some families have even made a head start, with almost a fifth having already planned a ‘bucket list’ trip for when the pandemic is over.

The year of the ‘once in a lifetime’ holiday

If COVID-19 has taught us one thing, it is that we now know how much we value the freedom to do what we want and travel to wherever we want, whenever we want to. This is mainly down to the fact that British holidaymakers didn’t travel much, or even at all in 2020 (42%), and that over four in ten Brits now value holidays more than they did before. Vrbo’s research also reveals that the desire to travel bigger and better in 2021 is a result of over a third of families wanting to plan something new.

Vrbo has also seen an increase in the demand for properties with more bedrooms, to provide more space for families to have their own rooms on their trips. Following the end of the first lockdown, which saw many families stuck indoors, Vrbo saw the demand for five or more bedrooms increase by over a quarter for its UK customers during May-August 2020, in comparison to the same period in 2019**.

Bigger and better doesn’t need to break the bank

Despite concerns from holidaymakers that travelling will be much more expensive in 2021 than pre-COVID-19 times, the latest data from Vrbo reassures families that their dreams of a once in a lifetime holiday can become a reality and won’t break the bank. Vrbo revealed only moderate increases on prices paid for the majority of domestic stays over summer 2020, with British families having paid only 5% more on Vrbo for holiday homes on home soil, while Vrbo holidaymakers from France, Germany, Italy and Spain also paid less than 10% more for their domestic trips.***?

The trend data also reveals that in a bid to ensure their next trip is an unforgettable one, a quarter of British families actually plan to spend more on their 2021 holiday. Of these, a third want to put this money towards their bucket-list trip.


Notes to editors:

About Vrbo

In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travellers, with unique properties around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.

Vrbo is part of Expedia Group and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit

?2020 Vrbo, an Expedia Group company. All rights reserved. Vrbo, HomeAway, the Vrbo logo, and the HomeAway logo are trademarks of HomeAway.

Research methodology:

*An online survey was conducted by Kelton Global among 8,258 18+ parents in the US, the UK, Germany, France, Spain, Italy, Brazil and Australia/New Zealand. This survey was conducted online during the period of October 12-26, 2020 and had a margin of error of +/- 1.1%.

**Source: Domestic demand on Vrbo UK May-August 2020 vs May-August 2019

***Source: Domestic demand on Vrbo websites, May-Aug 2020 vs Jan-April 2020