British families will have the Covid-19 vaccine, if it means being able to travel again

Over a half of British families (69%) longing for a summer holiday have revealed they’d get the COVID-19 vaccine, especially if the destination they wanted to travel to required it.

The research conducted with 2,000 British parents by Vrbo?, a globalexpert in family holiday rentals for 25 years, discovered that 46% planned to get the vaccine regardless of whether it was required for travel or not. Whilst an additional23% of Brits said they would get the vaccine if it was a requirement from theirtravel destination. A positive sign for the travel and tourism industry, with eager families admitting they would take the necessary steps that will inevitably lead towards safer travel once again in the future.

When asked when British families thought it was likely they would be able to get away on a much desired and overdue family holiday abroad, two thirds (66%) said they were confident they’d be able to get away on a family holiday overseas this year. With the pandemic putting a halt to many pre-planned trips last year, the lack of family holidays has paved the way for a new era of travelling. With over half of Brits planning on travelling more than they did pre-Covid, almost a third plan to use travel as a way to spend more time with their immediate family, reigniting the nation’s love for travelling together. Almost four in ten families are looking to take their ‘once in a lifetime’ holiday together in 2021, according to Vrbo’s trends[1].

Almost a quarter (23%) said they hoped for an international summer getaway in the next 7-9 months, between July and September 2021, with nearly a third of respondents (32%) saying that the earliest they expect to travel domestically would be July. A further quarter (26%) of families revealed they hoped to travel within the UK in by April, in the next 3-5 months.

The research, conducted by Vrbo?, discovered:

  • Two thirds (66%) saithey were confident they’d be able to get away on a family holiday this year

  • Flexible cancellation policies (41%), clear data and insigh about the progress of the accination (38%) and a clear, realistic timeline from the government for the entire UK population to be vaccinated (37%) were the top three reasons that gave respondents some confidence about travel in 2021

  • Women are less confident than men about being able to travel as a family in 2021 (36% vs 26%)

  • Men are more optimistic than women about the COVID-19 vaccination impact on travel, with 27% of men (vs 18% women) saying they immediately started doing research into travel when the vaccine began to roll out and 39% (vs 29% women) saying the vaccine gives them confidence they can travel again soon

  • The COVID-19 vaccine rollout announcement triggered some to start planning their holidays, especially those in London (35%) and the South West (31%). However nearly half of families surveyed in Wales (48%) said they’re still reluctant to plan a holiday in 2021

  • Over half (57%) of British families think that staying in a holiday rental will be the safest way to travel on their next family holiday

Karen?Mullins, Director EMEA Market Insights at Vrbo says “We know from our research that people are longing to travel again and the current vaccine roll out is bringing some hope to holidaymakers. ?Travel is an opportunity to relax but our data also shows that families will start to use that time as a way to reconnect and be together with loved ones and family members more than ever before, to make memories after being separated for so long during the pandemic.”

Research methodology:

An online survey was conducted by Atomik Research among 2001 adults aged 18+ from the UK, with at least one child under 15, who travelled as a family in the past 5 years. The research fieldwork took place on 15-19 January 2021. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides to MRS code.

[1] Vrbo Travel Trend Data. An online survey was conducted by Kelton Global among 8,258 18+ parents in the US, the UK, Germany, France, Spain, Italy, Brazil and Australia/New Zealand. This survey was conducted online during the period of October 12-26, 2020 and had a margin of error of +/- 1.1%.